Google Reverts Back to Your Old Title Tag

I've been noticing on a lot of sites I've worked on where I would change a page's title tag and Google has indexed the change, but a few days later it reverts back to the old title tag I had before. When the old title tag reverts back in the SERPs, it also affects the keyword rankings for that specific page. What's happening here is that the search results are hitting different data centers from Google. Google has many data centers servers that holds all the site's indexed pages online. Some data centers get updated more frequently than others. What you're seeing when you see your title tag go back to the old title tag is one of the many data centers that was not updated yet. Don't panic, wait a few days and all the data centers should be updated with your new title tag.

Bookmark this!:

De-Personalizing Google SERPs

If you're a webmaster and you check your keywords on a daily basis, then you need to de-personalize your Google search results. The reason why we do this is because Google personalizes your searches on your computer based on what sites you've clicked in the SERPs. This needs to be done when you notice that the rankings in the search results differ from computer to computer. To de-personalize your search, all you need to do is put this code at the end of the url box of the SERPs page: &pws=0

Here's where it would be placed when I search for the keyword "blog" in Google:

Before:

http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS276US279&q
=blog&btnG=Search

After:

http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS276US279&q
=blog&btnG=Search&pws=0

Once you've entered the code at the end, hit enter and the rankings should be de-personalized.

Bookmark this!:

Google Experiments with Customizable Search Results

Google has just released a personal customized SearchWiki option for your search results. You have to initially log into your Google account for this option. You can then bump up rankings to the top. To go back to the natural search results you'll need to log out of your Google account and the rankings should go back to normal.

Here's a quick video of how this works:

Bookmark this!:

Social Bookmarking

Social bookmarking is a tool to help spread ideas, news, updates, etc. about your site or some other site you found.

Why is Social Bookmarking Important for SEO?

If you're a webmaster and just launched your very first site online, you must work hard in terms of marketing your site and trying to "pull" people to your site. Without great backlinks, etc. your visibility on the net is slim to none. Instead of trying to "pull" people to your site, you should "push" your information out. By sending news and updates to authoritative social bookmarking sites, you're:

1. Sending a link to your site from a site that already has traffic built up.
   
   
2. Gaining more visibility for your site.
   
   
3. You're adding valuable information to the internet, which in turn makes your site reputable.

Here are a few great social bookmarking sites for you to explore, you can also check SEO forums for other great social bookmarking sites:

1. Mixx
   
2. Reddit
   
3. Del.icio.us
   
4. Digg
   
5. Stumbleupon
6. Yahoo! Buzz
7. Technorati

Bookmark this!:

SEO Forums You Should Check Out

There's more to SEO than just getting links. Learning SEO is a challenge within itself, but learning on your own is a steep learning curve for anyone. Luckily there are many reputable SEO forums, free and paid, to learn search engine optimization. Here are a few for you to explore, not in any particular order:

1. Digital Point - Free, you may have to register for you to post. There are many categories in the marketing department for all SEO related topics
   
   
2. Webmaster World - Paid Membership, but very informative info here. Many times you'll find high reps from the major search engines post replies, etc.
   
   
3. SEO Chat - Free, you may have to register for you to post. For some reason SEO Chat has been under the radar, but still a good resource for tools, etc.
   
   
4. Search Engine Watch - Free, you may have to register for you to post. Well organized with many tools, etc.
   

Bookmark this!:

Email Marketing

Thinking about Email Marketing?

If you have an online business and have a list of emails through your newsletter campaign, there are many questions regarding the process or email marketing.

1. Data Capture - You must verify that the data capture is accurate and it must be maintained consistently.
   
   
2. Double Opt-Ins - Not sure if they're sending you the correct email? Set up for double opt-ins where the user has to verify that the email is actually theirs or to avoid a third party user using your email.

Those are two of the main processes that are important in email marketing. Branding, segmentation, and marketing are also important as well. But if you do not have the correct information on the email list, then every effort will go to waste. Imagine if you sent an email blast to someone who has past away 2 years ago; how credible would your company be if you didn't maintain your email list?

Does Email Marketing Work Still?

Email marketing is not as effective as it was in the past. Now with many people with spam filters, your emailing efforts are just going to waste. Some businesses are still profiting from email marketing today. If done correctly, you can successfully manage a profitable email campaign. So the people you are emailing better have an interest in what you're going to send them if you want to succeed in this marketing strategy.

Start a newsletter for your web site or business today with iContact. Send personalized text or HTML messages, RSS feeds, and surveys from any computer, and automatically keep track of your subscriptions. Broadcast your message to all subscribers with one click. Learn more about our recommended email marketing software.

Bookmark this!:

Make Your Own Social Network within Minutes!

Create Your Own Social Media Network with Ning.com!

Ever wanted to create your own social media site based on any topic that you like? Now you can with Ning.com! Ning lets you build a social network where people can join your site, participate in the blog, forums, and even create their own personal page within your network. The template and functionality of this site is a breeze. Ning also lets you and your members upload their whole photo album from flickr onto your media site. Go ahead! Start socializing now!

Bookmark this!:

DIY SEO Tips

Feel free to add your tips in the comment sections, this is here to start the ball rolling......


1. Choosing A Product

When choosing a product to sell, if that's your goal, make sure you sell something you're interested in. Why? How much easier would it be for you to sell something you're genuinely interested in as opposed to selling something you're not familiar with? Make sure the product you're offering, people are willing to purchase online and wait for it to ship. Make the product you're selling unique to your competitors so that it's worth buying the same product from your site (free samples, money back guarantee, no hassle refunds, etc.)

2. Keywords

Choose online 1-2 1st tier keywords and 2-3 2nd tier keyword phrases for each page on your site. Make sure you add the keyword in your title tags early and usually the shorter title tags are better than longer ones. Meta tags should be written for web surfers to read the description you want them to read. If left blank, Google will select content on that specific page as the description.

Bookmark this!:

Vote Today! Have Google Help You!

Many people have registered to vote in the past and have moved from that address since then. Well if you still live near your old address and don't feel like re-registering, you can find where your voting poll is located based from your old address that you registered with! Here's how:

Click here to find your voting location and registration information

Enter your old address where you registered to vote in the past, and Google will tell you your voting location! Thanks Google!

Bookmark this!: