Email Marketing

Thinking about Email Marketing?

If you have an online business and have a list of emails through your newsletter campaign, there are many questions regarding the process or email marketing.

1. Data Capture - You must verify that the data capture is accurate and it must be maintained consistently.
   
   
2. Double Opt-Ins - Not sure if they're sending you the correct email? Set up for double opt-ins where the user has to verify that the email is actually theirs or to avoid a third party user using your email.

Those are two of the main processes that are important in email marketing. Branding, segmentation, and marketing are also important as well. But if you do not have the correct information on the email list, then every effort will go to waste. Imagine if you sent an email blast to someone who has past away 2 years ago; how credible would your company be if you didn't maintain your email list?

Does Email Marketing Work Still?

Email marketing is not as effective as it was in the past. Now with many people with spam filters, your emailing efforts are just going to waste. Some businesses are still profiting from email marketing today. If done correctly, you can successfully manage a profitable email campaign. So the people you are emailing better have an interest in what you're going to send them if you want to succeed in this marketing strategy.

Start a newsletter for your web site or business today with iContact. Send personalized text or HTML messages, RSS feeds, and surveys from any computer, and automatically keep track of your subscriptions. Broadcast your message to all subscribers with one click. Learn more about our recommended email marketing software.

Bookmark this!: