De-Personalizing Google SERPs

If you're a webmaster and you check your keywords on a daily basis, then you need to de-personalize your Google search results. The reason why we do this is because Google personalizes your searches on your computer based on what sites you've clicked in the SERPs. This needs to be done when you notice that the rankings in the search results differ from computer to computer. To de-personalize your search, all you need to do is put this code at the end of the url box of the SERPs page: &pws=0

Here's where it would be placed when I search for the keyword "blog" in Google:

Before:

http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS276US279&q
=blog&btnG=Search

After:

http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS276US279&q
=blog&btnG=Search&pws=0

Once you've entered the code at the end, hit enter and the rankings should be de-personalized.

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Google Experiments with Customizable Search Results

Google has just released a personal customized SearchWiki option for your search results. You have to initially log into your Google account for this option. You can then bump up rankings to the top. To go back to the natural search results you'll need to log out of your Google account and the rankings should go back to normal.

Here's a quick video of how this works:

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